22 Aug 2017

Marybow & the extraordinary story of the Match Girls’ Strike

Marybow & the extraordinary story of the Match Girls’ Strike

We were blessed with the sunniest day  when we shot this promotional film for Lia Choi in East London. Lia is the director of  Marybow Property, an independent, bespoke lettings and property management company based in Bow E3 and serving the East postcodes.

Lia moved to East London in 2010. “I felt instantly at home and knew it was the place where I wanted to set up my business,” she says.

We spent a day shooting the film in different locations in Bow, East London. One of the highlights was filming at the site of the famous Bryant and May match factory – the location of the Match Girls’ strike in the 1880s. The factory was redeveloped in the 1980s, in one of east London‘s first urban renewal projects.

The Match Girls’s strike of 1888 was triggered by poor working conditions, including fourteen-hour work days, poor pay and the severe health complications caused by working with white phosphorus, which caused a condition called phossy jaw. This led to the establishment of the first British trade union for women.












A blue plaque outside the entrance of the factory commemorates the role of social pioneer and feminist, Annie Besant in leading the demands for better pay and conditions. The result was that some of the first welfare institutions in Britain for industrial workers began on this site.

Lia says living on the doorstep of the factory – the birthplace of a great feminist movement – has been a source of great inspiration to her and the formation of her own company. By an amazing stroke of synchronicity, we discovered during the course of filming that our super talented camerawoman, Ami Bevilacqua is a distant relative of Mary Wollstonecraft, the English writer and advocate of women’s rights.

Our next blog will be about choosing the right length for your promotional film. Watch this space!